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Value Proposition Canvas | Service Design Tools
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#What is a Value Proposition Canvas?
It is a business model tool that designers can use to ensure that the product service idea and the market fit together.
Validate and empower a solution concept before proceeding with development. It provides detailed insight into the landscape of the relationship between customer segments and value propositions. VPC highlights the roles, the pains, and the gains involved, and how the service ultimately matches the proposition.
#How does VPC work?
It outlines why a customer would choose your product or service. Using it you can map out your customer and your product, to see what is motivating them. With VPC you can find new ways to market your product and find new customers who might like you for other reasons.
Training materials using this tool:
- Digital products and services
- Methodology of digital transformation
- Methodology for Digital Platform Development
- Digital transformation – Business Models
The links above are for EN materials. For other languages (A, BG, CRO, RO), please see our Digi_Learn Training Materials section