CUSTOMER JOURNEY MAP (CJM)
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Free Customer Journey Map Templates
Edit the Miro Template:
#What is a Customer Journey Map?
It is a visual representation of the customer journey. It refers to the path of interactions that customers go through when interacting with your company, product, brand, or service.
#What is the purpose of a CJM?
It highlights intangible experiences and makes the customer perspective understandable. Reveals customer pain points, key moments, and experience gaps.
#How does a CJM work?
Building a Customer Journey Map is the visual representation process of awareness, consideration, decision, retention, advocacy of customers during their interactions with a company. CJM enables you to understand the customer actions they take when they interact with your company – including the actions you see and the actions you don’t see.
Training materials using this tool:
- Methodology of digital transformation
- Methodology for Digital Platform Development
- Digital products and services
The links above are for EN materials. For other languages (A, BG, CRO, RO), please see our Digi_Learn Training Materials section
Tool-related case studies:
- Agrilink – Linking farmers to canteen kitchens
- AI Connect Hub – Online platform for sharing and innovating with data
- Enhancing Citizen Digital Public Service
- Handmade Jewelry – Enhancing customer centricity through digital marketing
- LeMov – Online platform for streaming movies
- ONDO – Smart farming solution
- Lam’On – Biodegradable folio