Download Link:
Empathy Mapping – Understanding Your Customers’ Thoughts and Feelings
Edit the Miro Template:
#What is an Empathy Map?
It’s a visualization tool design to help teams to gain a deeper insight into their customers/target group.
#What is the purpose of an Empathy Map?
It focuses on identifying customer behaviors and sensibilities and helps establish a context between the user and their experience.
#How does an Empathy Map work?
It helps you set clear targets for the project by creating a detailed profile or persona. For each user/group you want to design a product or service for, the empathy map helps you get a better overview of what your customers say, think, do and feel.
Training materials using this tool:
- Digital products and services
- Methodology of digital transformation
- Methodology for Digital Platform Development
- Digital transformation – Business Models
The links above are for EN materials. For other languages (A, BG, CRO, RO), please see our Digi_Learn Training Materials section