#What is a Persona?
It can be defined as a profile, character sketch, or archetype of a user. Consider who your users are, or who you want to focus on, and create a set of archetypes that represent the different types of users who might use your service, product, website, or brand in a similar way.
#What is the purpose of a Persona?
Personas help designers and developers understand the needs, experiences, behaviors, and goals of your users and build empathy with the user.
#How does a Persona work?
It empowers you to make informed decisions at the earliest stages of the product development process. Personas can be used in areas such as marketing, design as well as product development, etc.
Training materials using this tool:
- Digital products and services
- Methodology of digital transformation
- Methodology for Digital Platform Development
- Digital transformation – Business Models
The links above are for EN materials. For other languages (A, BG, CRO, RO), please see our Digi_Learn Training Materials section
Tool-related case studies:
- Agrilink – Linking farmers to canteen kitchens
- AI Connect Hub – Online platform for sharing and innovating with data
- Apple App Store – the iOS innovation platform
- Enhancing Citizen Digital Public Service
- Handmade Jewelry – Enhancing customer centricity through digital marketing
- LeMov – Online platform for streaming movies
- ONDO – Smart farming solution
- OpenAI – Artificial intelligence digital platform